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BOSE Premium Sound, Really?

Yes. It’s back in on the 24. Guess I’ll have to pop open the console and get access to the woofer and see if there’s a separate gain control in it.
Did you find a gain knob? I would be surprised if there was one. Everything is preset from the factory to protect the equipment including bass roll off usually around 3/4 volume.
 
For those with the Bose system, I replaced the speakers on top of the dash with a pair of Pioneer speakers with excellent reviews, and they were no match for the Bose speakers. Not as clear with the highs and only about half as loud. Replacing the door speakers on the Bose system my help however but haven't tried it yet.
The Bose speakers are very efficient — meaning they don’t need much power to be fairly loud. Lots of the high quality audio speakers are much less efficient, as they are designed to be supported by an amp. If you just swap a pair of those in place of the Bose the results will be muted.

There are lots of efficient speaker options, including Focal, Hertz, and others.

I’m in my 60s, so my days of building audio systems to impress the neighbors or folks at the town intersection are well behind me. On the other hand, my “refreshed” 2024 with “premium” audio is, hands down, the worst sounding factory stereo I’ve had in at least fifteen years and ten vehicles. My last two work vehicles, both Dodge chargers, came with rubber floors and few frills, but the sound systems were much better. The same is true of my current work vehicle, a 2022 Tahoe.

Bose, like almost all audio component manufacturers, makes a wide range of quality and price point products. GM just went very low end on the speakers. A 5” sub? Sheesh. I’m not sure why including a crappy stereo on a $100,000 truck makes sense, as reproducing the stereo in my Chargers or Tahoe couldn’t cost even $150 more per vehicle, but that’s what they’ve done.

I pulled the pin yesterday and ordered the parts to upgrade. I’m installing Hertz separates in the front and back plus a pair of 8” JL Audio subs under the back seat. Depending on how that sounds, I may upgrade the 3” speaker in the dash. I’ve installed a lot of stereos in my day, but this is much more complicated, so I’m having it done professionally. All in it’s another $1900. Ouch. That’s after almost $3,000 for the Retrax tonneau, $1500 for a Yakima rack, and $2900 for another set of wheels and tires. The total for just these four mods is $1000 more than I paid for my 1980 1500 4x4 brand new…

I resent having to do this, and it makes me less of a GM fan, but I’m fully committed to this truck now, I’ll spend a lot of time in it, and life is short.
 
I have a 2024 with the premium. Not enough bass. Getting the Kicker sub box, under the rear seat, installed Thursday.
GM needs to up their game,. You can get a 19 speaker Harman Kardon with a 10" sub, 900 watts in the Ram Rebel. The Tungsten you can get a 23 speaker Klipsch with a 12" sub and 1200 watts. Available in the Ford Tremor is a 14 speaker B&O with 1080 watts.
 
Well I wish I would’ve found this before I pulled the trigger on my 24 TB LT.

I have had (8) previous Yukon XL’s Suburban variants with the Bose systems. Few othe gm vehicles. They were always was just enough to keep me happy. My daughter has a 2021 Terrain LT with stock ( not Bose) and it sounds way better than my TB. I test drove a certified 21 with the “ premium “ system , and that system was on par with the sounds of the old. Decent highs with enough bass to keep you happy. My 18 Yukon X l with the boss and woofer was again just enough above average to keep me happy.

This 24 “premium “ system is hot garbage. Muffled and next to zero highs. I can’t believe in 24 on a “premium “ system I’m going to have to gut it. I do know lot of boat mfg are moving to closed “factory” tuned system you need files to change settings for. All of them sound terrible and you as a consumer have zero ability to customize outside of bass terrible and mids in most cases. No gain controls or other adjustments available on the amps. Can’t understand how things are going backwards when the cost is going upwards

Let’s not even mention the antenna. , really
 
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Well I wish I would’ve found this before I pulled the trigger on my 24 TB LT.

I have had (8) previous Yukon XL’s Suberban variants with the Bose systems. Always was just enough to keep me happy. My daughter has a 2021 Terrain LT with stock ( not Bose) and it sounds way better than my TB. I test drove a certified 21 with the “ premium “ system , and that system was on par With the sounds of the old. Decent highs with enough bass to keep you happy. My 18 Yukon X l with the board and woofer was again just enough above average to keep my happy.

This 24 “premium “ system is hot garbage. Muffled and next to zero highs. I can’t believe in 24 on a “premium “ system I’m going to have to gut it. I do know lot of boat mfg are moving to closed “factory” tuned system you need files to change settings for. All of them sound terrible and you as a consumer have zero ability to customize outside of bass terrible and mids in most cases. No gain controls or other adjustments available on the amps. Can’t understand how things are going backwards when the code is going upwards
Yup! The "refreshed" 2024 "premium" stereo is a BIG step down in quality from the mid-line options Dodge, Jeep, Ford, Honda, and Toyota. I've had four rubber-floored commercial Chargers over the last ten years and they all had much better stereos. I now have a Tahoe at work, and I'm not convinced the GM premium is any better than that.

The good news is the sound system can be fixed, and you can keep the OEM head unit. You just need similarly efficient speakers. Focal and Hertz both make decent options, and I'm sure there are others. There isn't much power going to the rear speakers*, so I opted for Hertz separates in the front and dash, Hertz coaxials in the rear doors, and a pair of amplified 8" Polk Audio subs under the back seat. The stereo now sounds similar to the stock Jeep Alpine, but not as good as the Jeep premium system on the Overlands or Summits or the OEM stereo in our former Ford Raptor. (You can buy a separate component that takes the output and reorganizes it so you can send it all through an amp and get good power to all of the speakers. If you do that, you can build a much better stereo, but we're not that sophisticated, and I didn't want to spend over $2,500 just to get a notch above decent.)

My wife and I are in our 60s. We're not fancy stereo people, and we haven't had to mess with factory stereo systems in many years. At the same time, we've been spoiled by all the manufacturers moving to decent sound systems over the last ten years, so the crappy GM system was a real shocker -- especially in a truck that's much more expensive than our first house. It's also a bite in the ass that GM determined we no longer need 12 volt outlets or upfitter switches -- so there's nowhere to plug in the spotlight, battery charger, radar detector, refrigerator, etc. I haven't seen a vehicle without either a cigarette lighter or a 12 volt plug in the fifty years I've been paying attention, so it didn't occur to me to look for one.

Upfitter switches are now available for my new truck. By the time you get the wiring harness extension, which is required to mount the switches in the recommended location, it's over $500 -- and you're expected to mount the switches in the trim panel, facing down, immediately above the gauges. If you want to turn on a switch you reach through the steering wheel. I'm not kidding. (See photo below). Also, the switch panel doesn't plug into a convenient wiring harness that provides power leads inside the cab and in the engine compartment (like Ford/Jeep/Dodge). If you want to run fog lights or backup lights, for example, you have to fish the hot leads through the firewall. That's a colossal pain in the ass, especially if you have a Duramax, as there's almost no room to get your hand down to where you need to access the firewall. Basically, GM doesn't give two sh@ts about our wants/needs/conveniences...
 

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I have a 2024 with the premium. Not enough bass. Getting the Kicker sub box, under the rear seat, installed Thursday.
GM needs to up their game,. You can get a 19 speaker Harman Kardon with a 10" sub, 900 watts in the Ram Rebel. The Tungsten you can get a 23 speaker Klipsch with a 12" sub and 1200 watts. Available in the Ford Tremor is a 14 speaker B&O with 1080 watts.
How do you like the sub? I just put the kicker in mine and found I was constantly in the equalizer as my music changed genres. I grabbed the bass control knob that many ppl recommended and that’s a game changer. Heavy bass when I want it and mild when I don’t.
 
I have the 24 LT. When I saw Bose on the door panel I shrugged.

My expectations were not high, but what we received for a "premium" sound package is ridiculous.
As I've gotten so frustrated with trying to find a decent sound compromise for any genre, I see little point in subscribing to SXM.

The upper registers are sent to the front, the muffled mid bass to the rear doors, and the bass is obviously sent somewhere other than inside the truck.
This is by far the poorest excuse for a factory radio that I've owned in decades.
Seems GM went out of their way to make upgrading this $49 1970's Audiovox equivalent sound system. Truth is, It may be on at background levels but as for enjoyable entertainment use I've given up.
 
Well I'm glad it's not just me that thinks the Bose system sucks in these new interiors. I just picked up my new '24 TB LT and I thought I had a defective unit. I've had the Bose system in my '14 LTZ, '19 HC, '21 HC and they all sounded decent for a factory system.

It seems to me it's a software issue with the new infotainment system. I've seen on other forums that people have had success running their music through an EQ app on their phone.

I have noticed the wireless CarPlay doesn't work as well as my '21. I'm guessing GM is using a cheaper wireless chip. It'll sometimes buffer when streaming music. The only time my '21 would do that is if I left my phone in the back of the bed. Maybe there's a firmware update I need.
 
Well I'm glad it's not just me that thinks the Bose system sucks in these new interiors. I just picked up my new '24 TB LT and I thought I had a defective unit. I've had the Bose system in my '14 LTZ, '19 HC, '21 HC and they all sounded decent for a factory system.

It seems to me it's a software issue with the new infotainment system. I've seen on other forums that people have had success running their music through an EQ app on their phone.

I have noticed the wireless CarPlay doesn't work as well as my '21. I'm guessing GM is using a cheaper wireless chip. It'll sometimes buffer when streaming music. The only time my '21 would do that is if I left my phone in the back of the bed. Maybe there's a firmware update I need.
I’m not a conspiracy guy, but I’m starting to wonder if GM really is moving toward discontinuing support for CarPlay to force purchase of the GM subscription options. As the Texas lawsuit underscores, GM makes a shitload of money tracking, logging, and selling our behavior profiles. Maybe reducing support for CarPlay is part of GM’s full-court press to force us to sign up?

The GM pressure to sign up for all of their crappy subscription services has become intense, and it never lets up. I’ve now been reminded that I can sign up for a monthly charge for Google-bla-bla-bla service about 200 times. It’s f@cking irritating, and it’s a terrible alternative to having decent navigation and infotainment built into the truck without a daily sales pitch. I’m more grateful than ever that I gave GM a fictitious phone number and my P.O. Box for mail, as I can toss the BS in the barrel at the post office without reading it, and I’m not getting all the irritating sales calls on this tour, but there’s no escaping the pop-up sales push on the infotainment screen.

GM had better be careful… The Duramax already ranks third in power behind the Powerstroke and the Cummins… The Powerstroke has fully 20% more torque AND gets better fuel economy, AND the trucks come with good stereos, comfortable seats, accessory switches, 12 volt outlets, and a sea of aftermarket accessories that aren’t available for GM products. The list of things the GM trucks do better is getting very, very short, and the GM trucks are more expensive. If GM keeps punishing its buyers with this kind of abuse they’re going to be sitting on a lot of $106,000 trucks.
 
A complaint I have about the radio in my LT TB is.... for being premium sound in a $64K US truck, I have heard way better from basic setups. My old truck for one. This truck is totally lacking bass, which I see in other premium packages that include a sub- woofer. I have gone into the EQ and played with the settings and fader and still not even getting close to the sound I had in the RAM. Without adding an after market add on, has anyone found the sweet spot for your current setup? It is really sad that I have to add to something that I paid for in the first place. Usually, when I by anything BOSE anything, it has always been top notch, heck even 12 years ago we had an Nissan Armada with a BOSE system in it and it was awesome. Definitely thinking about the next time I am at the dealer, complain to them about the non premium sound I am getting from my stock premium sound. Sorry just me venting. But I would be interested if anyone has maybe found a good setting for the STOCK premium sound. I do see a lot of info on YouTube adding a subwoofer which would definitely help this setup extremely. But I just feel I shouldn't have too.
On my 19 TB I'm very pleased with the Bose system. FM is decent, Sirius is better and cd's that I put on a flash drive sound extremely good! Good punchy bass and clear mids and highs. And I'm quite picky on sound too I might add. You can probably add an external sub by tapping into the speaker leads, that's probably the only option as far as a sub goes.
 
I’m not a conspiracy guy, but I’m starting to wonder if GM really is moving toward discontinuing support for CarPlay to force purchase of the GM subscription options. As the Texas lawsuit underscores, GM makes a shitload of money tracking, logging, and selling our behavior profiles. Maybe reducing support for CarPlay is part of GM’s full-court press to force us to sign up?

It's not a conspiracy if it's true. If you ever wonder why Tesla's market cap is so high it's because they're a data collection company first, a car company second. The other manufactures are trying to follow that model.
 
Funny, really. If GM is making all this money hosing us on the new trucks, selling our personal/behavioral information, and screwing us with crazy high labor rates, the least they could do is make sure the stereo in the new $100,000 luxury trucks is at least as good as the stereos in the mid-level Toyotas, jeeps, Rams, Hondas, and Hyundais. That wouldn't require much investment. They might even be able to afford the extra $25 it costs to include upfitter switches and 12 volt outlets.
 

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